Find business leads and view companies information

Company Information

Description: believes that “fit preferences” – each individual shopper’s preferences in respect of fit – is the single most important attribute that apparel retailers need to capture and manage to drive better brand experiences, improve loyalty and increase long-term customer value. It is also the most neglected area. “Fit” is the intersection of personal size and shape preferences, garment characteristics and the purpose for/context in which the garment will be used/worn. It is also dynamic: a set of parameters, measurements and behaviors that are influenced by factors including fashion, style, weather, trend and even opinion.
By capturing and actively managing these customer data to obtain individual insights, retailers are able to engage shoppers and potential shoppers in a far more powerful way than ever before, changing the way that consumers search for, discover – or, perhaps, are found by – garments, and purchase them, in-store and online. works with well-known brands such as QVC, Hugo Boss and M&Co, employing 65 people across offices in London, two sites in Estonia, and New York City. In 2014, it acquired Clothes Horse, a US apparel recommendation service. In 2015, was acquired by Rakuten, Inc, one of the world’s leading internet services companies.

Location: United Kingdom
City: London,
Address: 9 Fitzroy Mews, Cleveland Street
Postal code: W1T 6DJ

Legal form: Privately Held

Year of Funding: 2010

Nr of employees: 51-200 employees


Activities: fashion, clothing, apparel, internet, online, ecommerce, retail, saas

Industry: Apparel & Fashion Contacts

Name Position Experience Current position Contact informations
Stuart Simms CEO Yes unavailable
Vikram Venkatraman Yes unavailable
James B Gambrell Executive Chairman Yes unavailable
Heikki Haldre Founder, Chief Product Officer Yes unavailable
Kevin Hong External Research Scientist Yes unavailable
Sandra Sooläte Project Manager at Virtual Fitting Rooms Yes unavailable
Paul Pallin Development Director, partner Yes unavailable
Tim Donnelly Smith Marketing director Yes unavailable
Alejandro Blanco-Moreno Corporate Controller Yes unavailable
Alvo Aabloo R&D Partner Yes unavailable

Related companies


from United Kingdom

Fabris Lane Ltd

from United Kingdom

Ethical Fashion Forum

from United Kingdom

Brora Ltd

from United Kingdom

Hardy Amies London

from United Kingdom


from United Kingdom

Juste Moi

from United Kingdom

Orvis Co Inc

from United Kingdom