HomeChoice Holdings Limited

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HomeChoice Holdings Limited

Description: The HomeChoice Group is the largest home shopping retailer in Southern Africa, selling homeware merchandise and financial services products to the expanding urban middle-income mass market.

Established in Cape Town in 1985, the group has evolved from a start-up mail order business into an omni-channel home shopping retailer with a customer base of more than one million people. Marketing channels include direct mail through the catalogue, electronic channels such as the Internet, mobile phone and electronic mail, and telemarketing through inbound and outbound call centres.


HomeChoice offers an extensive range of household textiles and homeware merchandise with a home delivery service. Credit is available on terms of six, 16, 24 and 36 months.

FoneChoice, sells laptop computers, tablets and mobile smartfones on credit to HomeChoice customers on terms of 24 and 36 months.


FinChoice is a niche provider of unsecured personal loan products solely to HomeChoice customers with good credit records. Loan terms range from one to 36 months. Customers are able to transact on their loan accounts conveniently 24 hours a day, accessing further credit over time as needed.

Our values

We have adopted five key values that underpin the way we think and do business:

Customer delight – We will put our customers first in everything we do.
Excellence – We will continuously assess, adapt and improve while being accountable and professional.
Integrity – We will be transparent in our dealings, upholding moral, legal and ethical codes.
Teamwork – We will be united in purpose and action, turning our diversity, skills and experience into a source of strength.
Innovation – Through our courage and initiative, we will identify and implement new opportunities and ideas that will successfully shape our future.

Location: South Africa
City: Cape Town,
Address: 78 Main Road
Postal code: 7800

Legal form: Privately Held

Year of Funding: 1985

Nr of employees: 1001-5000 employees


Industry: Retail

HomeChoice Holdings Limited Contacts

Name Position Experience Current position Contact informations
Gavin Forsyth Marketing Analyst January 2009 - August 2010 (1 year 7 months) No unavailable
Katherine McInnes Intern July 2013 - July 2013 (less than a year) No unavailable
Jacolet Van Heerden Recruitment Manager at HomeChoice ● Talent Networker & Builder ● Project Manager Yes unavailable
Nadia Reichhart Recruitment Specialist at HomeChoice ● Talent Manager & Recruiter ● Social Media Recruiter Yes unavailable
Andre Mathee Technical Services Manager and Information Security Officer Yes unavailable
Richard Eberlein Marketing Manager Yes unavailable
Karen Roux BI Manager Yes unavailable
Rehana Sayed Recruitment Specialist Yes unavailable
Tom Stuart Head of e-Commerce Yes unavailable
Fazlyn de Klerk Yes unavailable
Adriaan Smit Head of Development Yes unavailable
Tashreeqah Sadien Group HR Administrator Yes unavailable

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